“In addition it contains 24 vitamins and minerals, 15 amino acids, and abundant polyphenols. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as the most balanced and healthful while it stimulates,” he said. “Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage. The nutritional properties are intriguing, explained Pryor. Having grown its US presence, Guayakí aspires to expand its market and to offer its products in Latin America. The press, writing about the nutritional and medicinal properties of this product, also helped to increase consumption and create a modest but growing market. One year later, Guayakí began selling its products in specialized stores (like Whole Foods, Wild Oats and Trader Joe’s) and in the mainstream (e.g. This caught the attention of the financial community, and companies like Tazo (a Starbucks's subsidiary) and Celestial Seasoning (the major tea processor in the US) started to incorporate Guayakí´s products in their sales. The company’s products are available through its website: the principal products are Bluephoria (A euphoric burst of blueberry, elderberry and yerba mate) Lime Tangerine Yerba Mate Shots (Proprietary blend of yerba mate, extracts, vitamins and minerals – lightly sweetened and balanced with citrus extracts) Pomegranate Tereré Bottles (Deep and complex – yerba mate brewed with pomegranate juice, accented with spearmint, ginkgo and holy basil).Įarly adopters of the products in the US were (perhaps unsurprisingly) South American immigrants, but that changed in 2001 when Karr expressed the intentions to make an initial share offer in the magazine Money.
organic yerba mate produced in Paraguay, Brazil and Argentina, simultaneously managing to contribute to the regeneration of threatened South American Atlantic rainforest. Argentinean Alex Pryor and the Californian David Karr designed an innovative business model called Market Driven Regeneration to sell in the U.S. Guayakí was born in the 90s as a small project of two university buddies while attending Cal Poly's University in San Luis Obispo, California. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).
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